The Orange Shine Daily

Your scoop on the latest in the fashion industy

Backless is Well…Back!

Backless tops and dresses of every shape and make are highly sought after evening looks this year. It’s really no wonder. Not very many styles can pull off seductive and mysterious the same way a plunging back dress can. Just ask Julia Roberts from Pretty Woman. Naturally, we’re about to introduce to you the main types […]

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The 5 Activewear Items You Need for an Incredible Sales Report

Summer is on its way, and that means our consumers will be keeping active and sporting (pun intended) the newest fitness apparel on their hikes, jogs, or even lounge-on-the-couch sessions. This has been a huge year for active wear with all sorts of new designs and structures coming in. To help you ride this new wave, we […]

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Vinyl, the Fabric Everyone’s Raving About

Goodbye boring old leather. Glossy and sleek vinyl material is about to explode in the fashion marketplace. Made out of synthetic rubber once used solely for rain boots, vinyl is now manufactured into every style item ranging from pants to trench coats. And it totally works. Already it has appeared on the high fashion runway shows […]

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Bell Sleeves and their Re-emergence in Women’s Apparel

Dear the 1970’s, We wanted to let you know that we met an old friend of yours. Bell sleeves, and the dramatic kind that Britney Spears wore in her early 2000’s albums. Didn’t think we would see them for a while, but old flames don’t go away too easily. Given that, it’s fortunate the bell […]

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The Millennial Takeover of the Retail Industry

The growing trendsetters of food, technology, and culture, the millennial generation have demonstrated their heavy influence on the fashion industry by overthrowing the traditional kings of retail. Polo Ralph Lauren, Gap, J. Crew, or Banana Republic experienced a dramatic decline in sales, downgrading into outlets, having more 50% off sale deals, and displaying their products […]

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Bandanas: Spring 2017’s Biggest Retail Hit

Since their last re-emergence in 2016, bandana scarves have launched themselves back into shop displays of big name retails stores such as J. Crew, Madewell and Urban Outfitters, a move that shook street style culture. While bandanas may seem like a sudden overnight success, their rise has been subtle and steady. Unbeknownst to the regular […]

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How the Midi-Skirt Trend Will Increase Your Sales

Popularized by style icon Olivia Palermo, midi-skirts have become the go-to option for effortless class at work and on the streets. The calf-length skirt flatters the ankles and cinches at the waist, accentuating the hourglass figure. Especially effeminate, tutu-like midis flare out and look great with crop tops, mid-length sweaters, and flats. It’s especially important […]

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7 Coachella Pieces that Will Blow Up this Spring

The pinnacle of spring fun, the Coachella Valley Music and Arts Festival will be blasting their speakers between Friday,  April 14 to Sunday, April 23, meaning that girls all over the world will be scrambling to get their state-of-the-art concert garb ready for 2017. While spring offers a multitude of concerts and music festivals besides […]

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Fashion Is Giving Monochromatic Outfits A Shot

Consumers everywhere were warned: don’t be matchy-matchy. But this is the 20th century, and experimentation is all the rage. Fashion icons like Gigi Hadid and Olivia Palermo sporting one color outfits that are a refreshing deviation from excessive layers, textures, and other looks that need more pulling together. All white in particular has a sleek and […]

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Why Plus Sized Fashion Will Affect Your Business

When talking fashion, it’s virtually impossible to leave out the female body from the discussion, though many businesses will for the sake of what’s “in” at the moment. For a long while, the industry has ignored the fact that figures among women in America range from the tall, the petite, the slender, the curvy, and everyone in […]

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