For a moment, let the numbers speak for themselves.
It has been estimated that roughly around 64% of women in the U.S. are either overweight or obese. So, your average woman is between sizes 12 and 16. When a London-based research estimated that the plus-size clothing market reached its all time high, nearly $32 billion in 2005, fashion retail outlets had begun to wonder: was this an opportunity worth pursuing? With $32 billion spent, you bet it was!
The plus size market has since then been making waves. If you’re considering getting into the market, here are some things that you should remember: (more…)