The growing trendsetters of food, technology, and culture, the millennial generation have demonstrated their heavy influence on the fashion industry by overthrowing the traditional kings of retail. Polo Ralph Lauren, Gap, J. Crew, or Banana Republic experienced a dramatic decline in sales, downgrading into outlets, having more 50% off sale deals, and displaying their products […]
The traditional marketplace has evolved by leaps and bounds over time. From making a shift to online stores and taking it global to giving all it takes for effective advertisement, running a business has gone way beyond pricing strategies and sales targets. Today, it is more about your brand image and reputation. You need to have cordial relationships with the wholesalers to run your business smoothly, and here’s how you do it in three easy steps: (more…)
In these economically daunting times, starting your own fashion enterprise can be a challenging task. If you plan to do so, here are a few tips on how to make sure that your fashion business makes money: (more…)
Understanding the psychology of pricing will help you price your apparel at competitive rates that your consumers will find lucrative. Find out how below: (more…)
In today’s era, handbags are no longer a simple accessory. In fact, we don’t reckon it ever has been. It’s a fashion statement. A way for women to make a style statement; and so, one is simply never enough. It is customary for your average fashion enthusiast to proudly boast a collection of handbags, ranging from tote bags, shoulder bags to tiny hand clutches. As a fashion store, are you keeping up with this growing trend? (more…)
The business of fashion jewelry involves the glamorous world of edgy styles, subtle sophistication and fine designs that can connect with the customers. It was estimated that in the year 2002, the jewelry retail stores in the United States together generated more than $23 billion in revenue. That was last decade. The statistics only get better, proving that the fashion jewelry business is thriving. (more…)
As of late, the fashion industry has been getting a lot of play – both online and physical stores. Young entrepreneurs, fashion enthusiasts and business experts are attracted to the glamour, fun and profitability of the industry. But there’s no denying that the business of fashion is plagued with its own challenges.
For a moment, let the numbers speak for themselves.
It has been estimated that roughly around 64% of women in the U.S. are either overweight or obese. So, your average woman is between sizes 12 and 16. When a London-based research estimated that the plus-size clothing market reached its all time high, nearly $32 billion in 2005, fashion retail outlets had begun to wonder: was this an opportunity worth pursuing? With $32 billion spent, you bet it was!
The plus size market has since then been making waves. If you’re considering getting into the market, here are some things that you should remember: (more…)