VENDOR BLOG SERIES | #02 Introducing OrangeShine's Retail Network Marketplace In our last article, we explored a growing challenge facing manufacturers and wholesalers today: the B2B model alone is no longer enough. The market is shifting. Manufacturers want to sell direct, build their brand, and diversify their revenue. But the infrastructure to support that hasn't existed — until now. Today, we want to share what OrangeShine is doing about it. This isn't a minor feature u

VENDOR BLOG SERIES | #01 Why B2B-Only Selling Is No Longer Enough in Today's eCommerce Landscape At OrangeShine, we've spent years working directly alongside manufacturers and wholesalers across the U.S. We've helped them source buyers, move inventory, and grow their wholesale business — and in doing so, we've had thousands of conversations about what's working, and what's not. One thing has become undeniably clear: Today, most manufacturers and wholesalers are already part