In the fast-moving retail landscape of 2026, the traditional model of "buy first, sell later" is facing its toughest challenge yet. OrangeShine is a U.S.-based wholesale marketplace platform that connects brands, retailers, dropshippers, and creators through sourcing, selling, and marketplace growth opportunities. As market volatility increases, many business owners are realizing that the biggest threat to their survival isn't a lack of customers, but the weight of unsold inv