How to Sell Wholesale Clothing in 2022: A Step-by-Step Guide

If you’re looking for a guide to selling wholesale clothing, you’re in the right place. It’s a fantastic way to start your own fashion brand. You get to choose the pieces, set up your store and create an engaging marketing plan.

While this isn’t a journey for the faint of heart, it can be incredibly rewarding. A lot goes into creating a successful fashion brand, but with enough ambition, anyone can do it. In this article, we’ll talk about what steps you can take to get your new business up and running.

How to Start Selling Wholesale Clothing

The process of starting a wholesale business is easier than you think. While it involves dedication, commitment, and tenacity, anyone with ambition can do it.

When starting a business, you have to cover the logistics of obtaining the proper permits, licensing, and more. You also have to set up a website, establish a social media presence, and create a marketing strategy. If you’re working out of a brick-and-mortar location, there are even more obstacles to overcome. 

Make sure you plan and take things one step at a time. You can start selling wholesale clothing and make your fashion brand dreams come true—it just takes some perseverance.

First Things First: Focus on Business

While the fun part of starting a wholesale clothing business is fashion and design, it’s important to start with the business side of things. The logistical side of opening a wholesale clothing business can be intensive but don’t worry, we’ll walk you through it. 

First, make sure you’re legally squared away. Opening any business requires documentation. You can find information on your state’s website for the permits you need to run your business. You may also need business insurance, which is easy enough to get your hands on.

What’s Your Niche?

Figuring out your target market is essential in the early stages of development. You have to decide who you’re going to cater to. Are you specializing in women’s, men’s, or children’s clothing? All three? None? No matter which direction you choose, you’ll find a lot of value in structuring your business strategy after your target audience. 

Here are just a few questions you can ask yourself to get started:

  • Who are they? 
  • Where are they currently shopping? 
  • What’s their sense of style? 
  • How can you provide solutions to their problems?

Of course, this is just the beginning. Don’t feel limited to just these questions. The internet is bursting with resources on starting a new business, and if you’d like to spend more time here, you definitely can and should.

Establish Your Online Presence

There’s no getting around it: We live in a digital world. Your online presence is even more important than your physical location (if you have one of those). Getting yourself out there can be daunting, but it’ll pay off in the long run.

The most crucial aspect of your online presence is your website. Here are a few of the best easy website builders to get you started (don’t worry, anyone can use these): 

Once your website is live, you can create some social media profiles to reach your audience where they’re at. Instagram, Facebook, and Twitter are all prominent platforms to consider. Pinterest also has some advantages for fashion brands.

How to Find and Contact Online Wholesalers

Working with wholesalers that match your specific brand, style, and vision is vital to the success of your business. Relationships are everything in the retail industry, so make sure to invest time and resources into this process.

Choose wholesale retailers that possess the following qualities:

  • Clear vision
  • A brand style that matches yours
  • Reliable communication
  • Affordable pricing
  • Quality products
  • Variety of options

OrangeShine is a clothing wholesaler that checks all those boxes. Look no further if you’re searching high and low for the right wholesale clothing company. Check out our wide selection of products today.

Creating a Marketing Strategy

The rise of digital marketing is real, which is why most of your marketing efforts will focus on reaching your target audience through the internet. There are three main strategies to concentrate your efforts and resources on to yield the best results. 

1. Social Media Marketing

Social media is taking the world by storm. Whether it’s Facebook, Instagram, or TikTok, you can reach your target audience (no matter the demographic). It’s become a universal tool for communication and sharing, making it an excellent place to focus your marketing efforts.

To grow your business quickly and sustainably, mastering social media marketing is crucial.

2. Email Marketing

While social media is a way to get your audience’s attention, there is another strategy that’s even more direct. Getting your brand in your customer’s inboxes is like placing your products directly in front of them. 

Many people check their email first thing in the morning, so timing your email campaigns correctly means being one of the first things on their minds.

3. SEO

Your website is a vital part of your marketing plan. SEO stands for search engine optimization. This means that if someone searches for a “keyword” that matches your site in Google, your website could pull up on the first page.

An example of a keyword in the fashion industry would be “trendy fashion for women.” If that was a keyword you wanted to rank for, you would place it on your homepage or within blog posts, so Google knew to point potential customers in your direction. A good blog you post to consistently is a great way to optimize your site.

Start Your Wholesale Clothing Business with OrangeShine

If there’s one thing that’s vital to the success of your new fashion brand, it’s partnering with the perfect wholesaler. OrangeShine is committed to bringing you the latest trendy fashion styles and pieces. We believe in strong communication and unparalleled customer service so you can sail through these uncharted waters smoothly. 

Check out our wide range of clothing pieces and our affordable wholesale prices. We have what you need to fulfill your vision for your fashion brand and make it successful. Don’t wait—get started on making your dream come true today.