The business of fashion jewelry involves the glamorous world of edgy styles, subtle sophistication and fine designs that can connect with the customers. It was estimated that in the year 2002, the jewelry retail stores in the United States together generated more than $23 billion in revenue. That was last decade. The statistics only get better, proving that the fashion jewelry business is thriving.
For jewelry retailers, the best way to be a part of this profitable business is by making smart, diligent and well researched decisions. From choosing the right wholesale jewelry supplier to learning the in’s and out’s of the business, here are some tips that can boost your sales.
1. Always Choose To Partner With A Reputable, Trustworthy Supplier
Whether you’re just starting out, or been in the business for years, having the right wholesale supplier can go a long way in establishing your business. They act as partner– a valued factor of the equation. But beware. There are many companies out there that may offer “cheap jewelry”. Do your research on them to check legitimacy, and if they qualify your quality standards. You want to focus as much on the quality and design of your jewelry than on its costs.
2. Choose A Variety of Styles & Designs
In most cases jewelry retail stores have a specific design that they cater to. What happens here is that they inadvertently restrict their customer base and ultimately, their growth. Catering to the style needs of the masses is recommended to really enhance your store’s exposure. While you cannot please everyone, having designs that ranges on the style continuum is sure to keep your customers coming back for more.
3. Compare The Costs
After choosing a supplier and the designs, making a purchase immediately might not be wise. Analyze the costs. Don’t forget to take into consideration any additional shipping fees. Also look out for discounts. Are you eligible for any? Your goal here should be to ensure that you’re getting the best value for your dollars spent.
4. Leverage off of the Benefits of Volume Purchase
There no denying there’s a difference in purchasing 100 jewelry pieces, compared to 500. If you’re purchasing more, chances are that you’re earning additional discounts and membership benefits. It’s like earning on every dollar spent! OrangeShine.com offers an exclusive and unique Reward Program for its members. Buyers that have a monthly purchase average of $5000 can qualify for this. They can accumulate up to 2% in points for every dollar spent on eligible items on Orangeshine.com.
Want to know more about discounts, reward bonuses and cash backs? Browse through the promotional page and get details on how you can make the most of your jewelry business. We also take pride in being the powerhouse marketplace for high fashion apparel, wholesale handbags and many other accessories.
Feel free to contact us at 213-745-3001, or drop in an email if you have any questions at, [email protected]